Role
Working closely with Alphalytics' founding data scientists and designers for an intense 3-month period, I assisted on:
ππ» Pitch deck visuals are distilling our platform's competitive differentiation.
ππ» Mapping out our go-to-market embedding strategy with partners.
ππ» Improving token data charts through user-centric design thinking.
ππ» Expanding social media graphics educating crypto newcomers.
OverviewAlphalytics stands at the forefront of blockchain data analysis, redefining how protocols, projects, and funds display their complex on-chain activities. It's a platform committed to democratizing information, dismantling data silos, and equipping audiences with unique insights into crucial metrics not available elsewhere.
Team
Cecilia Lu and Mai.
Tools
Figma and Canva.
Scope
UI/UX and User Testing.
Duration
May. 2022 - Jul. 2022 (3 months)
Why Alphalytics?
At its core, Alphalytics is about pioneering the next wave of wallet searching, offering customizable parameters for dynamic, in-depth insights.
The inability to trace on-chain behaviour and capital flow hamstrings every crypto participant:
ππ» Developers - Waste hours hunting token holder types to spread awareness.
ππ» Investors - Risk assets unable to track concentration risk and dominant cohorts.
ππ» Enterprises - Fumble without tracing how competitors deploy treasury or engineering talent.
Pitch Deck
Together with our talented in-house designer, we've crafted a compelling pitch deck specifically tailored for industry professionals and prospective investors. This presentation is the culmination of our innovative vision and strategic expertise in on-chain analytics.
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It's designed not only to showcase Alphalytics' cutting-edge capabilities but also to vividly illustrate our unique value proposition in the market. Our goal with this pitch deck is to effectively communicate the groundbreaking potential of Alphalytics and ignite interest among key stakeholders in the blockchain industry.
What We Do?
Research and Competitive Analysis
In the realm of crypto analytics, we've pinpointed four major platforms as our primary competitors: Glassnode, Nansen, Dune, and Santiment. To streamline the understanding of Alphalytics' unique position in the market, we've developed a comprehensive competitive analysis chart.
This tool crystallizes the distinct advantages and features of Alphalytics compared to these industry leaders, making it clear and straightforward for our audience to grasp our innovative edge in on-chain data analysis.
This tool crystallizes the distinct advantages and features of Alphalytics compared to these industry leaders, making it clear and straightforward for our audience to grasp our innovative edge in on-chain data analysis.
Wallet Labeling Engine
Wallet Labeling Engine -
Concentration Index Data Flow
π₯³ Now, here is the page I helped with UX Design thinking/testing - Token Page πͺ
Problem Identification
ππ» Misleading Color Usage: The use of red for the Circulating Supply token could potentially mislead users.
ππ» Ambiguity in Elite Entity Cohorts: The values presented under this category lack clarity.
ππ» Confusion with Labels: The terms 'Concentrating' and 'Strongly Concentrating' may be misinterpreted by users as representing the same concept.
Proposed Solutions
ππ» Enhanced Tooltip Clarity: Implementing informative tooltips upon hovering over the info icon beside titles. This will provide users with clear, accessible explanations of graph data.
ππ» Consistent Color Coding: Harmonizing the color scheme for 'Concentrating' and its rate changes. Using a consistent color will reinforce the understanding that they represent the same rate.
ππ» Interactive Date Range Indicator: Modifying the number indicator chart to reflect data chosen by the user's selected date range, compared with the past 24 hours. This ensures the pointer accurately displays the time range selected by the user, enhancing the intuitive nature of data interaction.
My Takewaysπ‘
Absorb and learn!
The realm of cryptocurrency is a dynamic landscape, ripe with the potential for sudden shifts and memorable experiences. My tenure at a forward-thinking start-up has been a tapestry of such moments, each one a learning milestone. There's a wealth of knowledge yet to be uncovered, with ample room for growth.
In the thick of my work, the devil has truly been in the details, mastering the art of crypto chart presentations and pinpointing critical data on dashboards have become second nature. I'm blessed to be part of a stellar team whose wisdom has been my guide in navigating the complexities of dashboard analytics and discerning the stories behind the statistics.
Before my journey with Alphalytics began, the cryptocurrency landscape was uncharted territory. Now, I stand on the threshold as an informed beginner investor, eager to dive deeper into this financial frontier. Iβm proud to have participated in Alphalytics' founding chapter as we gear up to release the structured intelligence needed for blockchain's next growth phase!
The realm of cryptocurrency is a dynamic landscape, ripe with the potential for sudden shifts and memorable experiences. My tenure at a forward-thinking start-up has been a tapestry of such moments, each one a learning milestone. There's a wealth of knowledge yet to be uncovered, with ample room for growth.
In the thick of my work, the devil has truly been in the details, mastering the art of crypto chart presentations and pinpointing critical data on dashboards have become second nature. I'm blessed to be part of a stellar team whose wisdom has been my guide in navigating the complexities of dashboard analytics and discerning the stories behind the statistics.
Before my journey with Alphalytics began, the cryptocurrency landscape was uncharted territory. Now, I stand on the threshold as an informed beginner investor, eager to dive deeper into this financial frontier. Iβm proud to have participated in Alphalytics' founding chapter as we gear up to release the structured intelligence needed for blockchain's next growth phase!
